About
Veronica Perez was born and raised in Panama. Her early years were influenced heavily by her father, who was an Architect specialising in beach and mountain houses. Her mother, who was a lawyer, read legal documents as bedtime stories; instilling the attention to detail that Veronica carries with her today.
Veronica developed a curiosity for how the world works and communicates, and at the age of 18 moved to London to study Sociology and Media Communication at Goldsmiths University of London. After graduating, Veronica’s fascination for publishing and print grew, leading her to enrol at Conde Nast College of Fashion & Design to learn, first-hand, how the industry works from the world’s best editors, writers, retailers and brands.
In 2013 Veronica relocated back to Panama, where she was recruited as Editorial Assistant for Couture Magazine. Later, she would become Fashion Writer and Correspondent for Prime Life & Style Magazine; creating content and feature pieces throughout the publication.
Veronica moved back to London in 2015 and pivoted into the world of Image Creation and Styling. As Senior Stylist at The Rake Magazine, Veronica created Fashion Editorials, produced Cover Shoots and worked closely with luxury brands; creating specialised content and campaigns while travelling the world and collaborating with world-renowned photographers.
With over a decade of experience in several areas of the publishing world, Veronica is still fascinated with finding the more accurate and organic way of telling a story and letting the image do the talking.
